Whatever type of business you have, managing customer relationships is integral to your success and continued growth. That’s why it’s vital to have the most up-to-date customer relationship management (CRM) software to allow you to keep track of your customers’ personal details and activity, such as emails, website visits, purchases and phone calls.

One of the great benefits of CRM software is it can be custom designed specifically for your business to capture the information and insights that are relevant to you. You can also have your CRM software customised to streamline all the auxiliary processes in service management, such as job control and reporting through to equipment service records and reminders.


What is a Custom CRM?

A CRM system can dramatically improve your customer relations and keep track of their information. A custom CRM is a system created entirely for your business. It brings together all your current processes into a streamlined system. Unlike an off the shelf option, a custom CRM is something entirely customised for you. Check out our CRM page for more information on when you should choose custom-built or off-the-shelf CRM’s.

Although, when finding someone to create your custom CRM, make sure they think about preparing for the future. We found that most customer relationships change after the sale. You’ll need to think about after sales support, maximising future sales and retaining customers.


What can CRM software do for your business?

There is a wide range of benefits that CRM software can offer your business, including:

• Track your customer information
• Manage your customer information
• Capture any customer emails
• Streamline repetitive tasks freeing you up to focus on leads
• Provide customer recommendations and insights
• Can be customised with new features as your business develops


What type of business processes can CRM software help you to manage?

CRM software has a broad range of applications and can be used to manage all types of business processes such as:

• Resources and assets
• Staffing
• Customer-related data
• Customer emails, phone calls, interaction and support
• Accessibility to business information
• Sales automation
• Tracking sales leads
• Contractual agreements
• Marketing support
• Business contacts
• Partner or vendor relationships and support
• Training support


How can CRM software increase sales?

As CRM software can provide you with detailed customer insights, such as buying behaviour, you can segment your customer base more effectively when marketing products or services. You can also increase sales opportunities through predictive analytics, which highlights future sales patterns based on previous results. By having CRM software installed you will be able to follow up leads more efficiently, so you don’t miss any sales opportunities.


Is CRM software suitable for businesses of any size?

One of the major benefits of CRM software is that it is customisable and scalable, which means that it is suitable for businesses of all sizes. As additional features can be incorporated into your CRM software as your business grows, you can streamline more business processes the larger you become, making to easier to manage.


If you’d like to find out more about how custom CRM software can help fit your businesses needs, Mind Vision can help. Our CRM Software Company in Adelaide can customise software to your exact specifications, helping you to increase revenue, improve customer satisfaction and tighten up on data collection.

Contact MindVision today, the experts of CRM in Adelaide for all types of applications