HTTPS and SEO, security now a ranking factor

HTTPS and SEO, security now a ranking factor

Do I need HTTPS for SEO? This year you may have noticed some changes in the way that your browser displays web addresses. In Google Chrome especially your website security status is becoming really obvious to your website visitors. Historically HTTPS has usually only...
Remarketing and The Frequency Illusion

Remarketing and The Frequency Illusion

Are you ruining the illusion with Google Remarketing? Have you ever heard of a product or brand and then suddenly it starts appearing everywhere you go? This phenomenon is called the frequency illusion and is caused by two processes. First the selective attention...
Social Media as Customer Service

Social Media as Customer Service

Imagine walking into a fast food restaurant and the girl on the register is on her mobile phone and doesn’t even acknowledge your presence. You are going to either get really angry and walk out or you are going to say something. Either way, your experience with...
Local, National or Global SEO?

Local, National or Global SEO?

What kind of SEO services do you need? Depending on the kind of business you run, and where your potential customers live will depend on what kind of SEO you need. Once your technical SEO is all in order the next port of call is deciding on where your target market is...