So there are many types of Remarketing, but first… what is Remarketing?
To quote Google:
“Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google”.
There are several types of Remarketing campaigns on Google Adwords as well as on Social Networks.
The most popular type of remarketing is site targeting is the process of showing ads to people who have visited your site.
A visitor comes to your site, and for whatever reasons leaves. But then your ads are shown on other websites in the Google Display network and we entice them to come back, or we carefully keep our brand front of mind.
Email/CRM retargeting allows you to show ads to subscribers who have opened your emails.
We all know how effective email marketing is. This type of remarketing allows us to talk to our qualified leads as the browse the internet.
Social Media Retargeting displays ads on social networks to users who have visited your site without converting.
Remarketing Lists for Search Ads known as RLSA, show your classic search text ads to users who have visited your website.
And Search Retargeting, not to be confused with RLSA allows you to show your ads to users who have previously searched for keywords that are related to your business but have never visited your site.