HTTPS and SEO, security now a ranking factor

HTTPS and SEO, security now a ranking factor

Do I need HTTPS for SEO? This year you may have noticed some changes in the way that your browser displays web addresses. In Google Chrome especially your website security status is becoming really obvious to your website visitors. Historically HTTPS has usually only...
Remarketing and The Frequency Illusion

Remarketing and The Frequency Illusion

Are you ruining the illusion with Google Remarketing? Have you ever heard of a product or brand and then suddenly it starts appearing everywhere you go? This phenomenon is called the frequency illusion and is caused by two processes. First the selective attention...
Social Media as Customer Service

Social Media as Customer Service

Imagine walking into a fast food restaurant and the girl on the register is on her mobile phone and doesn’t even acknowledge your presence. You are going to either get really angry and walk out or you are going to say something. Either way, your experience with...
‘Social Media Adelaide’ MeetUp 20th July

‘Social Media Adelaide’ MeetUp 20th July

Want to learn more about blogging, social media, and content marketing? Join us at our 2nd Social Media Adelaide MeetUp on the 20th of July at 5pm for a night of Social Media, content marketing and blogging 101 with Fashion, Food, Wine and Parenting Blogger New Mumma...